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A former senior Obama advisor guides lobbying and policy strategy for a London cryptocurrency firm.

Jim Messina, former President Barack Obama’s deputy chief of staff, is bringing some hefty lobbying guidance to a London-based cryptocurrency trading platform as the industry braces for new regulations in the U.S. and abroad.

The veteran political operative joined’s board early last year, becoming a key advisor on its government relations and policy strategy, chief business officer Lane Kasselman said in an interview with CNBC.

The crypto industry has been ramping up lobbying around the world with potentially strict regulations on the horizon. The Biden administration released its framework on potential U.S. crypto regulations earlier this month, including ways that could help fight fraud.

Kasselman described Messina as a critical guide to the company’s lobbying and overall policy efforts. He noted that Messina is not a registered lobbyist, yet often advises their team on lobbying strategy.

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