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Details emerge of Netflix’s plan with ads

Netflix may charge up to less than half the cheapest subscription in the US; company has lost users in the past six months

Netflix’s big bet to return to growth, the cheapest plan with advertisements, may cost less than half of the most affordable offer today. The monthly subscription should be between $7 and $9. The company hopes to attract consumers who do not want to spend so much and accept to see ads to pay a lower value.

The information is a Bloomberg report and refers to values in the U.S. There, the cheapest plan costs US$ 15.49. This means that the subscription price with advertising can be even less than half, or a little above.

Netflix’s plans have independent prices in each country. In Brazil, for example, the cheapest plan costs R$ 25.90, less than US$ 6. So converting the values from dollar to real does not bring much information to the local market.

Bloomberg also ascertained that Netflix intends to put four minutes of advertising per hour in this package. The company seems concerned about not overwhelming consumers with advertising.

Netflix does not want to fill streaming advertising

Bloomberg also ascertained that Netflix intends to put four minutes of advertising per hour in this package. The company seems concerned about not overwhelming consumers with advertising.

Plan with ads should arrive by early 2023

Other information obtained by Bloomberg points out that Netflix wants to launch its cheapest plan in at least six markets in the last quarter of 2022. The company has recorded two consecutive drops in subscriber numbers after ten years of growth. The last of these was 1 million people. Among the reasons given by Netflix are increased competition in the streaming industry, inflation and account sharing.

With information: https://www.bloomberg.com/news/articles/2022-08-26/netflix-eyes-7-to-9-price-for-its-new-ad-supported-plan#xj4y7vzkg

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