New Netflix ad-supported plan
Netflix upcoming ad-supported plan could cost anywhere from $7 to $9 per month, according to a Bloomberg report published over the weekend.
For comparison, the streaming service offers a basic single-screen plan in the U.S. for $9.99 per month, while its most popular plan, which offers full HD streaming on two screens, costs $15.99 per month.
The Bloomberg report noted that Netflix plans to show roughly four minutes of commercials for an hour of programming, which is on par or less than its competitors. It also said that the company might show ads before and during a show, but won’t show anything after an episode ends.
In April, the streaming giant said it plans to offer its ad-supported plan next year. But since then, multiple reports have remarked that the firm might launch this plan by the end of the year. Recent reports have also revealed that Netflix might now allow offline viewing in its upcoming plan.
What’s more, a report from Bloomberg last week suggested Netflix might not run ads on kids’ content — even on the ad-supported plan. However, the ad-supported plan could become available globally after launch. Estimates suggest that ads on Netflix will generate $8.5 billion in revenue by 2027.
Netflix is not the only streaming service looking to rely on an ad-supported plan to expand its user base. Earlier this month, the company confirmed the launch for December with $7.99 per month pricing. Discovery also said it’s exploring an ad-fueled plan for the new service — slotted to launch in 2023 — created by the merger of HBO Max and Discovery+.