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Adidas Announces ‘Mysterious’ Partnership with Coinbase

Sporting goods maker Adidas has been buzzing the crypto market in recent days with exciting partnership announcements. This Thursday (25), the company reported on Twitter that it has entered into a partnership with the Coinbase cryptocurrency exchange.

Adidas Announces 'Mysterious' Partnership with Coinbase

Adidas Announces ‘Mysterious’ Partnership with Coinbase

“We partnered with Coinbase. Probably nothing.” they wrote on Adidas Originals Twitter profile.

As of this writing, the tweet had over 58,000 likes and over 12,000 retweets. Coinbase confirmed the partnership in another tweet, saying: “gm @adidasoriginals. Welcome to the party, partner!”

The new union comes two days after Adidas announced its entry into the Metaverse. On November 23, the company held an interaction with The Sandbox (SAND) game profile:

“Has anyone mentioned adiVerse? What should we build together with The Sandbox game?”, asked the company on Twitter.

In response, The Sandbox tweeted:

“Hey @adidasoriginals, the impossible is nothing in the metaverse. What if we invite all the original thinkers and makers to design our future together?”

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As a result of this interaction, the SAND token registered a strong appreciation, with a high of 40%, reaching its all-time high.

Although Adidas and Coinbase have informed about the partnership on social networks, there is still no official statement from the companies on the matter.

Nor is it known which business will be developed between the companies.

“It is a very positive development to see more companies entering the cryptoeconomy. We look forward to seeing all the opportunities for brands in this growing sector,” a Coinbase spokesperson told The Block. However, the platform executive did not provide further details about the partnership with Adidas Originals.

In addition to the metaverse, which Adidas has already shown interest in, another possibility would be the launch of non-fungible tokens (NFTs), a market that is currently booming.

Finally, there are those who believe in the possibility that the company will start accepting payments in crypto. Or, add cryptoactives to your assets.

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