AMC will offer free popcorn and exclusive sessions to all retail investors
Looking to build on that momentum and stay connected to those small investors, AMC launched on Wednesday a new investor outreach program that offers a free large popcorn to even the smallest shareholders – if they signed up for a regular newsletter.
CEO Adam Aron has praised these investors for their support. The company delayed its annual shareholders meeting by more than a month to give these investors an opportunity to attend the event and “make their important voices heard.”
“We intend to communicate often with these investors, and from time to time provide them with special benefits at our theatres,” said Adam Aron, the company CEO in a statement announcing the launch. “We start with a free large popcorn on us, when they attend their first movie at an AMC theatre this summer.”
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But this initiative, while the least subtle, is just the latest in a series of actions that Aron and other meme stock executives have taken in recent months to tacitly acknowledge that retail investors are the ones buttering their popcorn.
Ryan Cohen, Chewy co-founder and private equity investor who is set to become chairman of GameStop board in June, has become the face of that company’s stock market surge and a folk hero on social media where a devout army of GameStop investors has turned January’s short squeeze on the stock into its own brand of value trade with Cohen’s leadership at the center of their investment thesis.
To burnish that image Cohen has used his Twitter account to post ambiguous imagery and risqué .gifs designed to titillate his followers and GameStop shareholders who have made an investment strategy out of interpreting Cohen’s missive.