Tim Cook tells shareholders that Apple has never had products with so much potential
On last Tuesday (23), during Apple’s annual investor meeting, the company’s CEO, Tim Cook, stated that the company never had “a line of products with greater potential for the future.” During the meeting, which was conducted online, Cook talked about coronavirus, challenges, expectations for the future and more.
In the meeting with shareholders, the CEO commented generically that “interesting things” are being prepared for the iPhone and computers. He recalled that part of Apple’s success in 2020 is due to the popularity of products like the AirPod Max and the HomePod mini. On services, Cook congratulated AppleTV +.
“Our approach from the beginning has been to tell stories that matter. We see streaming as an arena with space for multiple players. We want to stand out by bringing high quality content that highlights the humanity we have in common ”, he argued.
The executive also said that despite the global health problem, 2020 was quite a productive year and that despite the complicated situation the company made several launches. Last year, Apple reached the rank of the world’s largest smartphone seller, surpassing Samsung, for example.
Confidently, Tim Cook said that he saw more opportunities than obstacles for the future. He cited that expectations with the first generation of iPhones 5G and the M1 chip are quite high. Another item in the portfolio that was remembered was the Apple Watch, which is seen as an important ally of users health.
“After the year that we all spent, I am very optimistic about the future, and for us at Apple, we are thinking deeply, as always, about how we can help our community to emerge stronger from this situation”, defended the CEO.