Digital currencies and sports are becoming ever more connected. From Crypto.com’s recent $700m deal to acquire naming rights at the LA Lakers’ Staples Center, right down to numerous individual teams accepting cryptocurrency payments. More and more examples are emerging, and with many other industries remaining
Shares of cryptocurrency exchange Coinbase on the Nasdaq exchange have risen nearly 4% this Tuesday amid a series of prominent announcements. Among them, the National Basketball Association or NBA, has just become an exclusive partner of the cryptocurrency platform Coinbase. The announcement coincided with other
The Mercedes Formula 1 team has announced a new long-term partnership with the global cryptocurrency broker FTX. The multi-year deal includes branding on drivers’ cars and uniforms, which is expected to begin unveiling at the Russian Grand Prix on 26 September. In addition, the FTX
According to recent reports, members of the National Football League (NFL) are no longer allowed to participate in certain activities related to cryptocurrencies. The NFL has prohibited all teams from making endorsement deals with cryptocurrency projects and participating in the sale of non-fungible tokens (NFTs).
Paris Saint-Germain announced this Thursday (12) that part of the salary of $80 million of the player Lionel Messi includes fan tokens of the club, PSG. According to a press release, the player has already received a large number of digital assets. The exact quantity
In a statement, the IOC explains that the event will bring together “video game enthusiasts from around the world who become part of the Olympic Movement audience while promoting the development of physical and non-physical sport, in accordance with the recommendations of the Olympic Agenda
Less than two seasons into his NBA career, a new signature line of shoes from Zion Williamson and Jordan Brand was unveiled Tuesday. The Zion 1, Williamson’s first signature shoe with Jordan Brand, was designed for the transcendent athletic possibility of the power forward’s game.
Lewis Hamilton’s life consists of more than just Formula 1. The defending world champion is also an activist against racism or climate change, for example. Hamilton took the climate issue into account in his new F1 contract with Mercedes (Image: AutoSport) Hamilton also stopped using
Juventus, one of the main soccer teams in Italy, presented on Sunday (21) the striker of the team Cristiano Ronaldo with 770 JUV – official fan token of the club – for his achievements on the field. He was the first player to receive cryptocurrencies