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Obama couple is leaving Spotify and are looking for another platform

The deal between Barack and Michelle Obama with Spotify comes to an end in October and, according to Bloomberg, the couple does not intend to continue collaborating with the streaming service.

Obama couple is leaving Spotify and are looking for another platform

Obama couple is leaving Spotify and are looking for another platform

The reason is that the Obama production company, Higher Ground, wants to negotiate with other partners such as Amazon’s Audible and HiHeartMedia. Given that Spotify seeks exclusivity in the shows it produces in order to promote the service, it is clear that collaboration is no longer possible.

Neither party has commented on the situation, but so far, the collaboration between the Obamas and Spotify has resulted in the ‘Renegades: Born in the USA’ podcasts – with Barack Obama and musician Bruce Springsteen – and ‘The Michelle Obama Podcast’ , one of the most popular programs on the service in 2020.

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