Business mobility: the challenges for success
The business world is constantly evolving and there are several challenges ahead. In this sense, it is essential that companies adapt to current and future trends in order to become even more productive, competitive and digital.
Business mobility is more than a trend, it is a key factor for the success of companies from different sectors of activity. But what is business mobility after all?
The internet is now a fundamental link in society, fundamental in the business world as well. We live in a world driven by technology, where we are always connected, connected, on the move – everything is mobility. The examples have grown in recent years and are well identified.
Currently, smartphones have acquired new skills and, in addition to voice calls and internet access, there is a world of personalized applications that take up more and more space and time, such as vacation and family photos, access to social networks and to bank accounts and even as a means of payment. And this more personal area can coexist seamlessly with business applications, ensuring a balance that helps to increase the motivation and productivity of company employees.
Business mobility is a fundamental requirement for companies to be present in this increasingly competitive and demanding market, allowing their employees to be always accessible and able to work from anywhere using mobile devices and the tools necessary to access corporate applications, email and internet with high levels of security.
Whether via smartphone, tablet or computer, employees and customers are now closer to companies and the environment that surrounds them.
Business mobility is based on technology that is part of the most diverse organizational processes and is a natural evolution of traditional work and business models. In addition, it adapts and fits into the daily routines of employees from different organizational areas, among which buying and selling, field operations, logistics, customer operations, marketing, human resources management or project management stand out.
Companies that want to be competitive in this era of mobility have to adopt enterprise mobility strategies considering several aspects. The existence of good connectivity in the company is an essential aspect.
Through access networks that guarantee quality, speed, capacity and lower latency, employees can access all company information from anywhere.
Many companies adopt the BYOD – Bring Your Own Device strategy, in which employees use their own equipment to work, further increasing mobility in organizations.
Whether personal or company equipment, they must be equipped with software, productivity and collaboration tools as well as components (eg Webcam, sound system, among others) that allow access to email, participation in online meetings, sharing information or simply remote communication with other elements of the company.
The use of cloud hosting is essential to increase the mobility of companies. In this way, information is accessible from anywhere and through any device with internet access.
Another fundamental point in the corporate mobility strategy is the security of access to the company’s network and the security of all information. This must be guaranteed by platforms or solutions that allow the management of applications, accounts and accesses.
Situations of theft or loss of smartphones, tablets and computers that could compromise the security of information must also be ensured
Finally, companies must also rely on 24×7 technical support services, so that nothing fails or lacks.
Business mobility has several advantages that are shared between the company and the worker, which will ultimately result in greater efficiency and productivity.
Thus, it is possible to list some of the advantages of business mobility:
- Anytime, anywhere access from any device;
- Reduction of travel costs and requirement of smaller physical structures;
- Increased employee motivation and productivity;
- Agility in solving problems;
- Process optimization.
With the pressure of an increasingly global economy and the second, enterprise mobility has become much more than a philosophy to classify a company within a connected market.
Enterprise mobility is a necessary approach for companies to adapt and evolve in this new era, but it is necessary to know how to “fit it” in the traditional context of the company. This new reality brings many challenges to companies that, if well explored, can bring opportunities.
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