App Store grossed $40 billion in H1 2021, nearly the double of Google Play
Although Apple has much less market than Google, when it comes to operating systems for mobile devices, Apple has much more power. It’s no coincidence that Google pays $15 billion to be Safari’s default search engine, nor is it a coincidence that the App Store is a huge success story.
Apple does not release sales figures on the App Store. However, a new study reveals that consumers globally spent $41.5 billion on the App Store in the first half of 2021, which is nearly the double of Google Play Store.
According to Finbold, Apple App Store spending in the first half of 2021 represents a growth of 22.05% over a similar period in 2020.
Cumulatively, spending on the two platforms grew by 24.8% year-on-year, reaching a total of $64.9 billion.
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The report shows that while App Store spending has remained significant, the Google Play Store appears to be recovering by posting the highest growth rate between the first half of 2020 and the first half of 2021: 30% from one year to the next. other.
So even with the App Store having a good run, “Android has flourished while the pandemic has remained persistent in countries with a dense Android population.”
Finbold’s research shows that, to stay on top, Apple is countering the Small Business Program, which reduces the App Store commission from 30% to 15% for developers earning less than $1 million per year.
While the report shows that spending on the App Store and Google Play Store was primarily dominated by the gaming sector, where consumers globally spent $10.32 billion on mobile games in the first half of 2021, the report highlights that the top three major global mobile applications for the first half of 2021 are: TikTok, YouTube and Tinder.
Going forward, Findbold believes that spending on the App Store and Google Play Store will only continue to increase as industry players aim to deliver the best experience. However, as we’ve seen, either regulators or even developers’ lawsuits can change these gains. The coming year will be crucial for these two giant app stores.