Google has announced that it plans to open its first retail store in New York, more precisely in the Chelsea area (in Manhattan) near the company’s campus in the city.

Google will open its first retail store, the chosen city is New York (Image: Shutterstock)

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In addition to Pixel devices, customers of this store will be able to purchase products from Nest and even Fitbit. As with other stores of its kind, Google aims to help customers with employees and even ‘workshops’.

So far, Google has mostly used pop-up stores, but with this retail store, it means that the company is committed to competing within the ‘hardware’ space.