Nike is launching Zion Williamson signature shoes after losing Kobe Bryant shoe rights
Less than two seasons into his NBA career, a new signature line of shoes from Zion Williamson and Jordan Brand was unveiled Tuesday. The Zion 1, Williamson’s first signature shoe with Jordan Brand, was designed for the transcendent athletic possibility of the power forward’s game.
Williamson signed with Jordan Brand in July of 2019. Not long after, the work on his shoe began, adding to a signature roster that included the likes of Carmelo Anthony, Chris Paul and Russell Westbrook.
The shoe became available Tuesday on a limited basis at the Nike community store in Elmwood, Louisiana, a suburb of New Orleans where Williamson plays for the NBA’s New Orleans Pelicans.
The shoes feature full-length Air Strobel cushioning, are light, stable and strong. The shoes will come in four different color variations to start. The Jordan Zion 1 Black/White/Metallic Gold shoe will go on sale beginning April 23 with a retail price of $120.
The “ZNA” version will be available for sale for $120 beginning May 5 and feature colors like Blue Void, Fierce Purple, Indigo Haze and Bright Crimson.
The “Marion” version will be available for sale for $120 beginning May 26 and features colors like Hyper Pink, Dark Beetroot and Metallic Silver.
The “NOAH” version will be available for sale for $120 beginning May 19 and features colors like Bright Crimson, Amarillo, Black and White. The shoe features a rainbow feel on the bottom of the shoe.
The launch of Zion Williamson signature shoes is coming after Vanessa Bryant and the Kobe Bryant estate chose not to renew their deal with Nike that expired in mid-April.
“Kobe’s Nike contract expired on 4/13/21,” Vanessa Bryant told ESPN.
Speculation is that the Bryant estate was frustrated with Nike limiting the availability of products during his retirement and after his death in 2020. A lack of availability of Kobe shoes in kids’ sizes was also cited as a factor in the decision.
“My hope will always be to allow Kobe’s fans to get and wear his products,” Bryant said noting that the products sell out in seconds.
The Bryant estate could choose to sign a deal with a rival company like Under Armour. Bryant told ESPN the Kobe Bryant estate owns the rights to the “Mamba” logo.
With informations: Benziga