Volkswagen changes brand name to ‘Voltswagen’ to focus on electric cars, says leak
Volkswagen accidentally leaked a press release on the automaker’s official website on Monday (29) announcing the new name for its operations in the United States (USA): ‘Voltswagen of America‘. The change from “k” to a “t” seems to be simple, but it is part of the initiatives that the German brand has made for the total focus on electric vehicles.
A company spokesman declined to comment on the leak of the official note, which was dated to April 29, but has since been removed from the air. To the CNBC, anonymous sources inside Volkswagen confirmed the information, but gave no further details.
The statement called the name change “a public statement of the company’s future investment in electric mobility”. It also said that Voltswagen will have the brand’s external emblem placed on all electric cars, while fuel-powered models will only have the “VW” symbol.
And in addition to the name change, the colors change. The leak says that, in order to “preserve the elements of Volkswagen’s heritage,” the company plans to keep the dark blue of the VW logo for ordinary vehicles and use the light blue to differentiate “the new electric-centric brand.”
Also according to the statement, ‘Voltswagen of America’ would remain an operating unit of ‘Volkswagen Group of America’ and a subsidiary of ‘Volkswagen AG’, headquartered in Herndon, Virginia.
During the ‘Power Day’, the German brand’s event held in March on electric vehicles, Volkswagen revealed that it will reduce the cost of car batteries of this type by 50% by 2030, making EVs cheaper in this decade. In addition, the automaker wants, in the same time, to make all components of the energy source recyclable.
UPDATE MARCH 31: VOLKSWAGEN ANNOUNCED THAT THIS WAS AN APRIL 1ST PRANK. WE ARE SORRY FOR PROVIDING INACCURATE INFORMATIONS